World Rhino Day, observed annually on 22 September was established to raise awareness about the plight of rhinos and to promote conservation efforts. The day highlights the critical importance of protecting rhino species, which face severe threats from poaching and habitat loss. Established in 2010 by the World Wildlife Fund (WWF) and other conservation organizations, World Rhino Day aims to mobilize global support and action for the preservation of these majestic creatures.

In honor of this significant day, Aston Anyer Beach Hotel partnered with Ujung Kulon National Park to host a variety of activities, including a Storytelling and Eco Van Gogh session, complemented by a lively Foam Party on the kids pool for hotel guests. Aston Cilegon Boutique Hotel organized the Rainbow Rhino event, featuring drawing and coloring activities for children, as well as the Save Rhino activity, where children searched for hidden Rhino toys throughout the hotel grounds. 

Aston Serang Hotel & Convention Center also joined the festivities with a range of children's activities to mark World Rhino Day. These included a Puppet Show, a Coloring Competition, Rhino Dance, and a Foam Party. All three Aston hotels in Banten synchronized their efforts to celebrate World Rhino Day, providing an exciting and memorable experience for guests. The events were complemented by a delightful dinner or buffet, featuring special dishes to enhance the celebration. The day was a success, with participants enjoying both the engaging activities and the exceptional dining experiences, all while raising awareness for the vital cause of rhino conservation.

Doddy Fathurahman, Regional General Manager of Aston Hotels in Banten, stated: "We are delighted to celebrate World Rhino Day with our guests and community. This day is crucial in raising awareness about the urgent need to protect rhinos and their habitats. Our hotels' diverse activities not only provide fun and engagement for families and children but also underscore our commitment to supporting conservation efforts. By collaborating forces with organizations like Ujung Kulon National Park and hosting educational and interactive events, we hope to inspire more people to contribute to the protection of these magnificent creatures."