Banten - 07 August 2024 -  Aston Anyer Beach Hotel, Aston Cilegon Boutique Hotel, and Aston Serang Hotel & Convention Center continue to affirm their crucial role in the development of tourism in Banten Province. Through a series of achievements and tangible contributions, Aston Hotels have become one of the key pillars of the tourism industry in this region.

The accomplishments of Aston Hotels are evident not only through their contributions to restaurant and hotel tax payments annually but also through their support for the DISPORAPAR program in Kabupaten Serang, such as the "Kang Nong" event. This reflects Aston's commitment to supporting and advancing local tourism.

Aston Hotels also actively receive awards from the local government, including recognition for their contributions in the Hotel category and Star-rated Accommodation Services from the Acting Governor of Banten, Al Muktabar. Aston's success in obtaining Functional Compliance Certificates for each building is clear evidence of their commitment to legal compliance and regulatory standards.

In addition, Aston Hotels actively demonstrates its commitment to social and environmental responsibility through various environmental initiatives. These include initiatives such as using eco-friendly linens, reducing plastic waste by eliminating plastic bottles in guest rooms and using biodegradable straws in the restaurant. Emphasizing the importance of local talent, the hotel proudly employs a team of locals, thereby promoting economic growth and enriching guest experiences with genuine hospitality. Aston Hotels also collaborates with vocational schools and universities for human resources development.

Highlighting cultural responsibility, Aston Hotels regularly hosts events showcasing Banten's rich cultural heritage. Guests are invited to enjoy captivating local art performances, including traditional Rampak Bedug dance performances every weekend and during major events, celebrating the region's rich musical traditions. Aston Hotels also serves regional specialties such as Rabeg (spicy stewed goat meat), Sate Bandeng (milkfish satay), and many more.

Architecturally, Aston Hotels draws inspiration from the distinctive culture of Serang, blending modern comfort with traditional aesthetics. The hotel's design not only reflects local identity but also creates an elegant and serene atmosphere.

Aston Hotels in Banten also plays a crucial role in supporting governmental activities by providing the Banten International Convention Center (BICC) as part of Aston Serang Hotel & Convention Center. Equipped with state-of-the-art facilities, BICC supports various large-scale events and important meetings, including facilities to accommodate guests with special needs.

Foreign businessmen and guests visiting Banten consistently choose Aston Hotels for its unmatched facilities and services designed to meet their global expectations. The hotel’s dedication to maintaining international standards ensures a seamless experience, allowing guests to focus on their business endeavors without compromising on comfort or convenience.

Quoted from https://ppid.serangkota.go.id/ , PJ Governor of Banten, Al Muktabar, during the launching of Aston Serang Hotel & Convention Center at Jl. Syech Nawawi Al Bantani, No. 29, Kota Serang, on Wednesday, October 4, 2023, stated:

"Today, October 4, 2023, Banten Province celebrates its 23rd anniversary. There have been many advancements achieved by Banten Province," he expressed.

"There is community participation in the development of Banten Province, including investments," he added.

Al Muktabar expressed appreciation to the management of Aston for their investment in Banten Province. He hopes Aston will continue to thrive.

"Investments in Banten Province are promising. The province is equipped with airport infrastructure, toll roads, ports, and is currently close to the capital. This potential holds great promise for investments," he stated.

"Facilitating these investments will create job opportunities. There can be collaboration in preparing human resources for hospitality and tourism," Al Muktabar added.

He mentioned that the hospitality sector is dynamic and labor-intensive. The presence of hotels supports tourism and meeting activities.

"The presence of hotels adds to the variables in economic turnover, drives other economic sectors, and has the potential to become a new growth center," Al Muktabar stated.

"The Banten Provincial Government continues to strive to provide the best services. We will fulfill our service duties effectively," he emphasized.

Doddy Fathurahman, Regional General Manager of Aston Hotels for Banten, stated, "We are incredibly proud of Aston Hotels' contribution to the development of tourism and the local economy in Banten Province. Our support for government programs and our commitment to sustainability practices are tangible evidence of our values that drive sustainable growth in the region."