Samarinda - In an effort to support and promote the growth of UMKM in Samarinda, we proudly announce the event titled "WEEKEND UMKM" at Hotel Aston Samarinda, showcasing a variety of local products and services created in collaboration with the Indonesian Women's Creative Economy Community (Gekraf Indonesia). This exhibition event runs throughout the month, every Friday to Sunday, in line with the Weekend UMKM theme.

The UMKM exhibition at Hotel Aston Samarinda aims to provide an excellent platform for local UMKM players to introduce their quality products to the public and guests staying at Aston Samarinda, as well as to increase their business visibility in the local market.

During this event, hotel visitors will have the opportunity to enjoy and purchase unique products from these UMKM. Furthermore, this event will also provide valuable opportunities for UMKM entrepreneurs to interact directly with potential customers, build business networks, and introduce their business products.

"We are very excited to organize the WEEKEND UMKM at Hotel Aston Samarinda because we believe that UMKM are the backbone of the local economy and have great potential for further growth," said Tiara Bulan, Marketing Communication Manager of Aston Samarinda. "Hotel Aston Samarinda proudly supports the Indonesian Women's Creative Economy Community in organizing the Weekend UMKM. We believe that women play a central role in advancing the local economy, and we are committed to being facilitators for talented female entrepreneurs in introducing their products to a wider market."

With this event, we hope to provide encouragement for local entrepreneurs to continue creating and growing alongside a strong business community.

This exhibition will also support sustainable development goals by empowering MSMEs and supporting sustainable local economies. The more support given to UMKM, the greater the positive impact that can be generated in creating jobs, increasing community income, and improving quality of life.

"We invite the entire Samarinda community and surrounding areas to join the WEEKEND UMKM event at Hotel Aston Samarinda. Let us together support and empower local entrepreneurs in the city of Samarinda, with the hope that MSMEs in Samarinda will continue to thrive and become better known to many people," concluded Tiara.