Tourism is one of the important sectors in Indonesia which makes a major contribution to the national economy. In the midst of the ongoing COVID-19 pandemic, the tourism sector is one of the sectors that has been significantly affected. Therefore, the need for efforts to develop the tourism sector in Indonesia.

On Tuesday, 7 March 2023, Radio RRI Manado invited the Head of Tourism Marketing Development of the Manado Tourism Office, Abdiel Bajen, SE, MAP, and Public Relations of Indonesian Tourism Personnel (IPI) for North Sulawesi, Donald Montolalu and I Nyoman Bandisa Sastika, General Manager of ASTON Manado Hotel . In a forum entitled Enchantment of North Sulawesi, Excite Tourists in the Kawanua Radio Forum program.

This time the RRI Manado radio forum discusses the efforts that can be made to develop the tourism sector in North Sulawesi. Especially after going through the covid pandemic which paralyzed many business sectors, especially tourism. According to Abdiel Bajen, SE, MAP. The tourism sector in North Sulawesi has started to be excited. There are several factors that support success, namely accessibility/connectivity, infrastructure, commodities, and attractions. North Sulawesi, including the city of Manado, has started to recover and improve, and has even gotten better. The hope of the government is that in the long run the city of Manado will become a world tourism city.

Donald Montolalu as a representative from IPI revealed that IPI has the mission of Environmental Tourism and Sustainability Tourism. IPI's vision is to empower village communities to create tourism objects with the intention of working on the potential of the villages and being able to make the economy of the people in the village more vibrant with the arrival of tourists.

I Nyoman Bandisa Sastika gave his views on the tourism potential in the city of Manado. "When I first arrived I saw Manado as a sleeping tourism giant, I saw the potential in North Sulawesi could be improved so that it becomes a strong pillar to support North Sulawesi to become a world tourist destination," said Bandisa.

According to I Nyoman Bandisa Sastika, one of the efforts that can be made to differentiate North Sulawesi from other destinations is to emphasize environmental tourism. So that the tourists have a strong reason to come to North Sulawesi. Tourist villages can also be a solid pillar to revive North Sulawesi tourism.

Apart from that, I Nyoman Bandisa Sastika also stated that the hotel management was also making post-pandemic improvements. ASTON Manado Hotel started dressing up to welcome the tourists coming to Manado from

highlighted the importance of using technology in the tourism sector. In today's digital era, technology is very important to improve and increase the quality of services in the tourism sector. He mentioned that the use of technology can help reduce operational costs and speed up the service process.

This RRI Manado radio talk show provides insight that is very useful for listeners, especially for those who are engaged in the tourism sector. With discussions regarding efforts to develop the tourism sector, it is hoped that it can provide inspiration and motivation for tourism actors to continue to innovate and improve the quality of services provided